Measure ROI precisely to justify AI lead gen spend in 2026 US markets. Steps: 1. Tag leads source. 2. Track to close. 3. Formula: (Rev - Cost)/Cost. 4. Dashboard views. 5x average.
Key Benefits
- 5x ROI proven with attribution
- LTV forecasting extends value
- Vertical benchmarks contextualize
- Team dashboards share wins
- Export for CFO reports
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