In 2026, buyer intent tools outperform lead gen by 5x quality at half cost for US agencies tired of 90% MQL trash. Intent delivers in-market buyers vs rented lists decaying 70% monthly. 40% close rates vs 8%. Shift to intent future-proofs amid LinkedIn fatigue.
Key Benefits
- 5x close rates 40% vs traditional 8%
- Halve cost per deal $1.2K vs $2.8K
- Zero decay with daily fresh signals
- Scale without list fatigue issues
- Future-proof vs platform changes
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