Technical Glossary

An open protocol that allows website owners to instantly notify search engines (such as Bing and Yandex) about newly created, updated, or deleted URLs, ensuring real-time content indexing.

A methodology that uses machine learning and statistical models to evaluate and assign real-time commercial scores to sales leads based on their on-page behavior, firmographics, and direct purchase intent signals.

Behavioral and transactional data indicating a user's or company's immediate level of interest in buying a product or service, such as repeated visits to pricing pages or clicking demo buttons.