Proving ROI silences skeptics; this 2026 guide teaches US SMBs to track AI sales agents from CAC reduction to LTV lift. Tag cohorts, attribute revenue, benchmark humans—agencies justify budgets, e-com proves cart recovery. Demystify attribution amid multi-touch journeys.
Key Benefits
- Cohort analysis vs pre-AI baselines
- Per-lead CAC under $5 tracked
- SQL-to-close attribution models
- LTV projections from early signals
- Custom ROI calculator exports
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